Holiday guilt? Sweden’s most popular gift will make it even worsew
While Hallmark likes to talk about the comfort, joy, and
chestnut-roasting warmth of the holidays, the more honest (okay,
cynical) members of society know that the most prevalent feeling around
the holidays is guilt.
Guilt for not finding the right presents, guilt for not visiting your
parents frequently enough to update their operating systems, guilt for
not giving enough to charity, guilt for eating too much pie, guilt for
leaving too many leftovers, and so on.
Anyway, get ready to feel more guilt: Each year since 1988, Swedish
business data group HUI Research has picked what it thinks will be
Sweden’s most popular Christmas gift of the year. The chosen gift,
according to Sweden’s edition of The Local, says, “often becomes a
self-fulfilling prophecy.” This year HUI said the most popular gift in
Sweden would be “the recycled garment.” So either everyone’s getting
North Face jackets made from recycled plastic bottles or, you know,
hand-me-downs. And they’re going to love them!
“The recycled garment reflects the Swedish interest for new sustainable
alternatives and increasing concerns about climate and environment,” the
firm said in a statement. “The recycled garment captures a time where
new business models and technological innovations enable a more
sustainable consumption.”
Happy Holidays!
https://www.geezgo.com/sps/47629
Join Geezgo for free. Use Geezgo's end-to-end encrypted Chat with your Closenets (friends, relatives, colleague etc) in personalized ways.>>
No comments