Twitch streamers are getting Snap's AR selfie filters
Get ready for your favorite personalities to start "wearing" Snapchat-style Lenses.
As part of its Snap Camera announcement, Snap Inc. has revealed a
partnership with Twitch that will bring augmented reality Lenses to
users of the video-streaming site. This will give Twitch streamers
access to thousands of Snapchat-style selfie filters, including those
made by Snap and independent Lens Studio creators. There's no need for
users to have a Snapchat account, though the company is hoping to drive
Twitch viewers to its mobile app by letting them unlock Lenses that
their favorite streamers are "wearing" during a stream. You just have to
scan a Snapcode that shows up on the big screen.
For streamers, setting up the Snap Camera integration is fairly simple.
All they have to do is download the standalone Snap Camera application,
which works for Mac and Windows desktops, and then they'll be able to
choose a Lens to rock in their live session. Viewers will also be able
to use Snapcodes to subscribe to channels, while streamers themselves
can reward their fans with "bonus" and "thank you" Lenses that are being
created as part of the partnership between Snap and Twitch.
In addition to that, Snap Camera is also going to give Twitch streamers
access to filters designed for particular audiences, including fans of
League of Legends, PUBG, World of Warcraft and Overwatch. The great
thing about Snap's Lens ecosystem is that users can create their own
filters through the company's Studio tool, which to date has been used
to make over 250,000 filters. If you're a Twitch streamer and would like
to know how to start using the Snap Camera's features, here's a
step-by-step guide that you can peruse.
There's a lot of potential for other video-streaming services to use
what Snap Camera has to offer, but Snap says that right now it is
focused on ensuring that the Twitch integration is perfect. "We would
love to see, as we launch [Snap Camera], if other video services out
there find this to be valuable," Eitan Pilipski, vice president of
Camera Platform at Snap, told Engadget. "The community in Twitch is very
unique. The streamer on Twitch [is] taking on a different persona or
character, and we couldn't think of a [more] fun way to give them
another tool."
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