‘Run an Empire’ turns exercise into an AR strategy game
The world-conquering location game is designed to get you out and about.
The premise of Run an Empire is something familiar to fans of
Civilization: take your society out of the mud and into the stars. But
rather than leading your tribe from the comfort of your computer desk,
you'll need to don a pair of sneakers and run (jog, or walk) to victory.
The location-based game is designed to get you out and about, with
users encouraged to conquer ground by running around it.
The more land you conquer, and the more regions that you build upon, the
more money that you can earn to further expand. Building huts and
hiring hunters quickly gives way to growing building research centers
and spaceports. And, if you don't fancy leaving the game open while you
run, you can pair it with your Strava account to track your runs
instead.
Run an Empire debuted in the UK earlier this summer after a successful
Kickstarter, where it raised £23,067 ($30,000) back in 2014. The title
already has 40,000 users, but Location Games' co-founders Sam Hill and
Ben Barker say that their goal is to get 10 million users onto the
platform by 2019. And, as with many location-based games, users can pay
money to speed their progress by buying in-game currency.
A quick play suggests that the title will certainly be pretty engaging,
and the idea of funding expansion by traveling is a good mechanic to
encourage players off their couches. If there's one concern, it's that
the decision tree is — at this early stage — relatively limited, and we
wonder how addictive it will be. Every run lets you build new
encampments and further your empire, but then you're left waiting for
them to grow before you can do much more. But we'll keep playing in the
hope of seeing if we can conquer the city and live like a feudal king
for the next couple of weeks.
Run an Empire is a free download for iOS and Android users and is available globally from today.
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