Middle East Apple fans will not have long to wait for new iPhone models
Apple aficionados in the Middle East will not have long to wait before they get their hands on the new iPhone
As befits the hype, glitz and glamor of an Apple launch, the company revealed the details of its new smartphone models
CUPERTINO, California: Apple aficionados in the Middle East will not
have long to wait before they get their hands on what the company are
calling the “most beautiful and advanced” iPhones.
As befits the hype, glitz and glamor of an Apple launch, the company
revealed the details of its new smartphone models and a new smartwatch
in Cupertino on Wednesday.
And technology-lovers will only have a few days to wait before they can
pre-order the latest incarnations of the world’s most popular phone,
with orders being taken from Sept. 14 and shipping for Saudi Arabia and
the UAE starting on Sept. 21. iPhone addicts in Oman and Bahrain will
have a week longer to wait, with the iPhones arriving in the two
countries a week later on Sept. 28.
At the launch, Tim Cook confirmed the names of the new models — which
had been leaked earlier in the day — as iPhone XS, XS Max and XR, as
well as revealing release dates for global regions.
The major changes from previous models will be greater gearing toward
internal upgrades rather than design changes, with all models improved
with the fitting of the advanced A12 chip.
The new piece of kit is 50 percent more energy-efficient and faster than
the previous processor, with apps loading 30 percent faster, too.
The A12 Bionic chip has an 8-core design — allowing it to run more
advanced machine learning. At the launch, Apple called it a
“breakthrough.”
The largest screen Apple has produced represents the firm’s attempt to
feed consumer appetite for watching and recording videos, as well as
taking photos.
The biggest news for most smartphone users was the announcement of the
new phone’s dual-Sim capability, meaning users will have access to two
phone numbers on the same iPhone at the same time.
But the price-tag of the top model will again have even the most ardent
Apple fan wincing, with the XS Max going for an eye-watering $1,100 —
$100 more than last year’s iPhone X. In the aftermath of the launch,
questions were being asked about how high technology firms can push the
prices of smartphones before consumers kick back.
Apple launched the iPhone X last year, and for the first time in more
than a decade sales did not go as well as analysts had anticipated. But
with Apple boosting the average iPhone selling price by nearly 20
percent, it still meant a bumper year for the tech firm.
By manufacturing more expensive iPhones, Apple has been able to boost
profits despite falling demand due to people upgrading their phones less
frequently. iPhones fetched an average price of $724 during the
April-June period this year, a 20 percent increase from a year earlier.
This time around, the iPhone XS will stay at the $999 mark while the
iPhone XR will use cheaper materials and sell for about $750.
Apple also announced a new Apple Watch, which will move further into
medical device territory. It has a larger screen and a built-in sensor
that can detect irregular heart-rates and perform an electrocardiogram,
as well as detect when a user has fallen.
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